1. Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems
Title | Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22 | ||||||||
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Author info | Proceedings of the Scientific were Completed by: Eva Hanuláková, Reviewers: Małgorzata Krzywonos, Aneta Vančová | ||||||||
Another authors | Hanuláková Eva (Editor) EUBOBFKMA - Katedra marketingu OBF | ||||||||
Krzywonos Małgorzata (Recenzent) | |||||||||
Vančová Aneta (Recenzent) | |||||||||
Corporation | Ekonomická univerzita v Bratislave . Obchodná fakulta | ||||||||
Issue data | Bratislava : Vydavateľstvo EKONÓM , 2022. - 125 s. | ||||||||
Issue | 1st Edition | ||||||||
ISBN | 978-80-225-4991-2 | ||||||||
Note | VEGA 1/0354/22 | ||||||||
Document kind | miscellanea | ||||||||
Language | English | ||||||||
Country of Edition | Slovak Republic | ||||||||
systematics | 339.138 - Marketing | ||||||||
Keywords | spotrebitelia * neuroveda * podnikanie * udržateľnosť * výkonnosť podniku * marketing * technológie inteligentné * neuromarketing | ||||||||
Database | BOOKS | ||||||||
Copy count | 2, currently available 0, at library only 2 | ||||||||
References | (9) - PUBLIKAČNÁ ČINNOSŤ | ||||||||
Call number | 921354, 921355 | ||||||||
No. of Archival Copy | E22 00455-001, kópia plného textu | ||||||||
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