1. Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems
| Title | Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22 | ||||||||
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| Author info | Proceedings of the Scientific were Completed by: Eva Hanuláková, Reviewers: Małgorzata Krzywonos, Aneta Vančová | ||||||||
| Another authors | Hanuláková Eva (Editor) EUBOBFKMA - Katedra marketingu OBF | ||||||||
| Krzywonos Małgorzata (Recenzent) | |||||||||
| Vančová Aneta (Recenzent) | |||||||||
| Corporation | Ekonomická univerzita v Bratislave . Obchodná fakulta | ||||||||
| Issue data | Bratislava : Vydavateľstvo EKONÓM , 2022. - 125 s. | ||||||||
| Issue | 1st Edition | ||||||||
| ISBN | 978-80-225-4991-2 | ||||||||
| Note | VEGA 1/0354/22 | ||||||||
| Document kind | miscellanea | ||||||||
| Language | English | ||||||||
| Country of Edition | Slovak Republic | ||||||||
| systematics | 339.138 - Marketing | ||||||||
| Keywords | spotrebitelia * neuroveda * podnikanie * udržateľnosť * výkonnosť podniku * marketing * technológie inteligentné * neuromarketing | ||||||||
| Database | BOOKS | ||||||||
| Copy count | 2, currently available 0, at library only 2 | ||||||||
| References | (9) - PUBLIKAČNÁ ČINNOSŤ | ||||||||
| Call number | 921354, 921355 | ||||||||
| No. of Archival Copy | E22 00455-001, kópia plného textu | ||||||||
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