1. Neuromarketing as a Tool for Data Acquisition in Consumer Behaviour
| Title | Neuromarketing as a Tool for Data Acquisition in Consumer Behaviour |
|---|---|
| Translation | Neuromarketing ako nástroj na získavanie údajov o spotrebiteľskom správaní |
| Author info | Róbert Hula |
| Author | Hula Róbert EUBOBFKMA - Katedra marketingu OBF |
| Source document | Central and Eastern Europe in the Changing Business Environment : Book of Abstracts from 22th International Joint Conference, May 19 - 20, 2022, Prague, Czech Republic and Bratislava, Slovakia. P. 25. - Praha : Oeconomica Publishing House, University of Economics, Prague, 2022. ISBN 978-80-245-2455-9 |
| Note | Abstrakt |
| Document kind | schedule of articles from periodics |
| Language | English |
| Country of Edition | Czech Republic |
| Keywords | neuromarketing * metódy * správanie spotrebiteľa * nástroje marketingové |
| Public work category | Abstractions of scientific titles in year-books from international conferences |
| Database | PUBLIKAČNÁ ČINNOSŤ |
| No. of Archival Copy | E22 00519-008, kópia plného textu |