1. Consumer Behavior
| Title | Consumer Behavior : Understanding Consumers – Designing Marketing Activities |
|---|---|
| Author info | Stefan Hoffmann, Payam Akbar |
| Author | Hoffmann Stefan |
| Co-authors | Akbar Payam |
| Issue data | Wiesbaden : Springer , 2023. - 187 s. |
| Issue | 2nd Edition |
| ISBN | 978-3-658-39475-2 |
| DOI | 10.1007/978-3-658-39476-9 |
| Document kind | textbooks |
| Language | English |
| Country of Edition | Germany |
| systematics | 366 - Spotrebiteľ a jeho problémy |
| Keywords | správanie spotrebiteľa * rozhodovanie nákupné * motivácia * emócie * médiá sociálne * prieskum trhu * marketing |
| Database | BOOKS |
| Copy count | 1, currently available 0, at library only 1 |
| Call number | 927366 |