1. AI in Marketing
| Title | AI in Marketing [elektronický zdroj] : Applications, Insights, and Analysis |
|---|---|
| Author info | Edited by Hannah D. Walters, Rachel M. Hammond |
| Another authors | Walters Hannah D. (Editor) |
| Hammond Rachel M. (Editor) | |
| Issue data | Abingdon : Routledge , 2025. - 354 s. |
| Issue | 1st Edition |
| ISBN | 9781003468806 (e-ISBN) |
| Note | Taylor and Francis e-books. |
| Document kind | miscellanea |
| Language | English |
| Country of Edition | Great Britain |
| systematics | 339.138 - Marketing |
| Keywords | inteligencia umelá * marketing * komunikácia marketingová * budovanie značky * marketing medzinárodný * správanie spotrebiteľa * etika |
| URL | https://doi.org/10.4324/9781003468806 |
| Database | BOOKS |
| Call number | 932079 |