1. Marketing Ethics
Title | Marketing Ethics : Guidelines for Managers |
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Author info | Gene R. Laczniak, Patrick E. Murphy |
Author | Laczniak Gene R. |
Co-authors | Murphy Patrick E. |
Issue data | Lexington : Lexington Books , 1986. - 182 s. |
Issue | 1. ed. |
ISBN | 0-669-10832-4 |
Document kind | príručky praktické |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * etika * manažment * reklama * tvorba cien * politika podniková * prieskum trhu * trh medzinárodný * správanie |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 677244 |