1. Analytic Approaches to Product and Marketing Planning: The Second Conference
Title | Analytic Approaches to Product and Marketing Planning: The Second Conference : Proceedings of Conference Cosponsored by Marketing Science Institute and Vanderbilt University |
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Issue data | Cambridge : Marketing Science Institute , 1982. - 383 s. |
Issue | 1. ed. |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | plánovanie výroby * marketing * konferencie * Cambridge * 1982 * analýza trhu * modely trhu * spotrebitelia * správanie * modely spotreby * papiere cenné * výrobky nové |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 677258 |