1. Dynamics of Marketing Principles
Title | Dynamics of Marketing Principles : A Reader |
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Author info | Thomas C. Kinnear, Bernhardt L. Kenneth |
Author | Kinnear Thomas C. |
Co-authors | Kenneth Bernhardt L. |
Issue data | Glenview : Scott, Foresman and Co. , 1983. - 358 s. |
Issue | 1. ed. |
ISBN | 0-673-15846-2 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * trh * výrobky * distribúcia * predaj * reklama * tvorba cien * ceny * výrobky nové |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 677260 |