1. Classics in Marketing
Title | Classics in Marketing |
---|---|
Author info | Glenn C. Walters, Donald P. Robin |
Author | Walters Glenn C. |
Co-authors | Robin Donald P. |
Issue data | Santa Monica : Goodyer Publ. Co. , 1978. - 510 s. |
Issue | 1. ed. |
ISBN | 0-87620-191-5 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * teórie ekonomické * koncepcie * tovar * klasifikácia výrobkov * vývoj výrobku * podnik * predaj * reklama * manažment * analýza trhu |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 677270 |