1. Marketing
| Title | Marketing |
|---|---|
| Author info | Štefan Rajt |
| Author | Rajt Štefan EUBOBFKMA - Katedra marketingu OBF |
| Issue data | [S.l.] : [s.n.] , 1992. - 147 s. |
| Issue | 1. vyd. |
| ISBN | 80-85582-00-7 |
| Document kind | monographs |
| Language | Slovak |
| Country of Edition | Czechoslovakia |
| systematics | 339.138 - Marketing |
| Keywords | marketing * trh * podnik * sortiment tovaru * koncepcie * výrobky * politika cenová * predaj * reklama * portfólio * etika * riadenie strategické * distribúcia |
| Database | BOOKS |
| Copy count | 3, currently available 2, at library only 1 |
| Call number | 679906, 679908, 680185 |