1. Technologie-Marketing
| Title | Technologie-Marketing : Die Integration von Technologie und Marketing als strategischer Erfolgsfaktor |
|---|---|
| Author info | Red. Armin Töpfer, Tom Sommerlatte |
| Another authors | Töpfer Armin (Compiler) |
| Sommerlatte Tom (Compiler) | |
| Issue data | Landsberg : Moderne Industrie , 1991. - 536 s. |
| Issue | 1. Aufl. |
| Edition | Management und Marketing |
| ISBN | 3-478-21370-3 |
| Document kind | monographs |
| Language | German |
| Country of Edition | Germany |
| systematics | 339.138 - Marketing |
| Keywords | technológia * marketing * manažment * rozvoj technický * riadenie * odvetvia priemyselné * komunikácia * kooperácia * integrácia * zákazníci * podnik |
| Database | BOOKS |
| Copy count | 1, currently available 1, at library only 0 |
| Call number | 687360 |