1. Study Guide for Marketing
Title | Study Guide for Marketing : Contemporary Concepts and Practices |
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Author info | Caroline M. Fisher, Thomas K. Pritchett, William F. Schoell |
Author | Fisher Caroline M. |
Co-authors | Pritchett Thomas K. |
Schoell William F. | |
Issue data | Boston : Allyn and Bacon , 1988. - 333 s. |
Issue | 3. ed. |
ISBN | 0-205-10573-4 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * prieskum trhu * manažment * plánovanie * kúpa * výrobky * zákazníci * vývoj výrobku |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 690977 |