1. Marketing Management
Title | Marketing Management : Analýza, plánování, realizace a kontrola |
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Author info | Philip Kotler, Prekl. Václav Dolanský |
Author | Kotler Philip |
Another authors | Dolanský Václav (Translator) |
Issue data | Praha : Victoria Publ. , 1992. - 789 s. |
Issue | 1. vyd. |
ISBN | 80-85605-08-2 |
Document kind | monographs |
Language | Czech |
Country of Edition | Czech Republic |
systematics | 339.138 - Marketing |
Keywords | marketing * manažment * analýza ekonomická * kontrola * plánovanie * riadenie podnikové |
Database | BOOKS |
Copy count | 2, currently available 2, at library only 0 |
Call number | 688342, 688343 |