1. Odysea od Pepsi k Apple
Title | Odysea od Pepsi k Apple |
---|---|
Author info | John Sculley, John A. Byrne, [Z angl. prel.] Daria Dvořáková |
Author | Sculley John |
Co-authors | Byrne John A. |
Another authors | Dvořáková Daria (Translator) |
Issue data | Praha : Management Press , 1994. - 400 s. |
Issue | 1. vyd. |
ISBN | 80-85603-51-9 |
Document kind | monographs |
Language | Czech |
Country of Edition | Czech Republic |
systematics | 65.012.4 - Technika a metódy riadenia. Riadenie. Vedenie. Autorita |
Keywords | marketing * manažment * manažéri * informácie * firmy * John Sculley * Apple * Pepsi-Cola |
Database | BOOKS |
Copy count | 2, currently available 2, at library only 0 |
Call number | 705908, 720378 |