1. Odysea od Pepsi k Apple
| Title | Odysea od Pepsi k Apple |
|---|---|
| Author info | John Sculley, John A. Byrne, [Z angl. prel.] Daria Dvořáková |
| Author | Sculley John |
| Co-authors | Byrne John A. |
| Another authors | Dvořáková Daria (Translator) |
| Issue data | Praha : Management Press , 1994. - 400 s. |
| Issue | 1. vyd. |
| ISBN | 80-85603-51-9 |
| Document kind | monographs |
| Language | Czech |
| Country of Edition | Czech Republic |
| systematics | 65.012.4 - Technika a metódy riadenia. Riadenie. Vedenie. Autorita |
| Keywords | marketing * manažment * manažéri * informácie * firmy * John Sculley * Apple * Pepsi-Cola |
| Database | BOOKS |
| Copy count | 2, currently available 2, at library only 0 |
| Call number | 705908, 720378 |