1. Marketing-Management
Title | Marketing-Management : Analyse-Strategie-Implementierung |
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Author info | Heribert Meffert |
Author | Meffert Heribert |
Issue data | Wiesbaden : Gabler , 1994. - 486 s. |
Issue | 1. Aufl. |
Edition | Meffert Marketing Edition |
ISBN | 3-409-23613-9 |
Document kind | textbooks |
Language | German |
Country of Edition | Germany |
systematics | 339.138 - Marketing |
Keywords | marketing * manažment * konkurencia * stratégia marketingová * plánovanie strategické * podnik |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 707560 |