1. Základy marketingu
Title | Základy marketingu |
---|---|
Author info | E. Jerome McCarthy, William D. Perreault, [Z angl. prel.] Dana Bursíková |
Author | McCarthy Jerome E. |
Co-authors | Perreault William D. |
Another authors | Bursíková Dana (Translator) |
Issue data | Praha : Victoria Publ. , 1995. - 511 s. |
Issue | 1. vyd. |
ISBN | 80-85605-29-5 |
Document kind | textbooks |
Language | Czech |
Country of Edition | Czech Republic |
systematics | 339.138 - Marketing |
Keywords | marketing * prieskum podnikateľský * prieskum trhu * rozhodovanie * manažment * výrobky * maloobchod * veľkoobchod * politika cenová * predaj |
Database | BOOKS |
Copy count | 2, currently available 1, at library only 1 |
Call number | 711548, 719210 |