1. Marketing
Title | Marketing |
---|---|
Author info | Eric N. Berkowitz, Roger A. Kerin, William Rudelius |
Author | Berkowitz Eric N. |
Co-authors | Kerin Roger A. |
Rudelius William | |
Issue data | St. Louis : Times Mirror/Mosby College Publ. , 1986. - 747 s. |
Issue | 1. ed. |
ISBN | 0-8016-0602-0 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * trh * spotrebitelia * tvorba cien * predaj * reklama |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 720532 |