1. Marketing Management
Title | Marketing Management : Analytic Exercises with Lotus 1-2-3 |
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Author info | Gary L. Lilien |
Author | Lilien Gary L. |
Issue data | Redwood City : The Scientific Press , 1988. - 183 s. |
Issue | 1. ed. |
ISBN | 0-89426-146-0 |
Document kind | cvičebnice (listy pracovné, zbierky úloh) |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * manažment * riadenie * využitie počítačov * stratégia marketingová * taktika podniková * metódy riadenia * Lotus 1-2-3 * príručky |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 722282 |