1. Test Bank to Accompany Marketing by Carl MacDaniel and William R. Darden
| Title | Test Bank to Accompany Marketing by Carl MacDaniel and William R. Darden |
|---|---|
| Author info | Robert F. Gwinner, Thomas K. Pritchett, Daniel Sherrell |
| Author | Gwinner Robert F. |
| Co-authors | Pritchett Thomas K. |
| Sherrell Daniel | |
| Issue data | Boston : Allyn and Bacon , 1987. - [250] s. |
| Issue | 1. ed. |
| ISBN | 0-205-10518-1 |
| Document kind | cvičebnice (listy pracovné, zbierky úloh) |
| Language | English |
| Country of Edition | United States of America |
| systematics | 339.138 - Marketing |
| Keywords | marketing * zákazníci * stratégia marketingová * ceny * plánovanie strategické * kontrola * systémy informačné manažérske * komunikácia * príručky * testy |
| Database | BOOKS |
| Copy count | 1, currently available 1, at library only 0 |
| Call number | 722287 |