1. The Six Imperatives of Marketing
Title | The Six Imperatives of Marketing : Lessons From the World's Best Companies |
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Author info | Allan J. Magrath |
Author | Magrath Allan J. |
Issue data | New York : American Management Association , 1992. - 196 s. |
Issue | 1. ed. |
ISBN | 0-8144-5042-3 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * úspech pracovný * spoločnosti * firmy * spotrebitelia * cesty odbytové |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 741814 |