1. Marketing today
Title | Marketing today : a basic approach |
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Author info | David J. Schwartz |
Author | Schwartz David J. |
Issue data | New York : Harcourt Brace Jovanovich , 1977. - 747 s. |
Issue | 2. ed. |
ISBN | 0-15-555086-1 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | systémy informačné manažérske * demografia ekonomická * marketing * správanie * spotrebitelia * stratégia marketingová |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 742669 |