1. Advertising Procedure
Title | Advertising Procedure |
---|---|
Author info | Otto Kleppner, Thomas Russell, Glenn Verrill |
Author | Kleppner Otto |
Co-authors | Russell Thomas |
Verrill Glenn | |
Issue data | Englewood Cliffs : Prentice Hall , 1983. - 636 s. |
Issue | 8. ed. |
Edition | The Prentice-Hall Series in Marketing |
ISBN | 0-13-643213-1 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 659.1 - Propagácia. Reklama |
Keywords | reklama * propagácia * podpora podnikania * podpora predaja * tvorba reklamy * prostriedky reklamné * správanie spotrebiteľa * médiá * výskum |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 742680 |