1. Understanding customers
| Title | Understanding customers |
|---|---|
| Author info | Chris Rice |
| Author | Rice Chris |
| Issue data | Oxford : Butterworth-Heinemann , 1997. - 312 s. |
| Issue | 2. ed. |
| ISBN | 0-7506-2322-5 |
| Document kind | textbooks |
| Language | English |
| Country of Edition | Great Britain |
| systematics | 366 - Spotrebiteľ a jeho problémy |
| Keywords | správanie spotrebiteľa * výskum psychologický * výskum sociologický * marketing * zákazníci |
| Database | BOOKS |
| Copy count | 1, currently available 1, at library only 0 |
| Call number | 747987 |