1. Zarzadzanie i marketing 7
Title | Zarzadzanie i marketing 7 : problemy teorii i praktyki marketingu |
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Author info | Redaktor naukowy Krystyna Mazurek-Lopacinska |
Another authors | Mazurek-Lopacinska Krystyna (Editor) |
Issue data | Wroclaw : Wydawnictwo Akademii Ekonomicznej im. Oskara Langego we Wroclawiu , 1997. - 155 s. |
Edition | Prace naukowe , nr. 759 |
ISSN | 0324-8445, 1426-8604 |
Document kind | miscellanea |
Language | Polish, English |
Country of Edition | Poland |
systematics | 339.138 - Marketing |
Keywords | marketing * trh * segmentácia trhu * cechy * hospodárstvo domáce * príjmy * inflácia * riadenie * kanály distribučné * služby * akvizícia * spotrebitelia * turistika * hospodárstvo trhové * Poľsko |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 748299 |