1. Advertising management
Title | Advertising management : cases and concepts |
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Author info | Charles H. Patti, John H. Murphy |
Author | Patti Charles H. |
Co-authors | Murphy John H. |
Issue data | Columbus : Grid Inc. , 1978. - 298 s. |
Edition | Grid series in advertising and journalism |
ISBN | 0-88244-143-4 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 659 - Propagácia. Reklama. Informácie o výrobkoch a výrobnej činnosti. Public relations |
Keywords | riadenie * manažment * reklama * propagácia * štúdie prípadové |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 748312 |