1. The PIMS principles
Title | The PIMS principles : linking strategy to performance |
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Author info | Robert D. Buzzell, Bradley T. Gale |
Author | Buzzell Robert D. |
Co-authors | Gale Bradley T. |
Issue data | New York : The Free Press , 1987. - 322 s. |
ISBN | 0-02-904430-8 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | zisk * stratégia marketingová * trh * stratégia obchodná * portfólio * plánovanie * kvalita * kapitál * pracovníci riadiaci * konkurencia |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 748746 |