1. MaxiMarketing
Title | MaxiMarketing : the new direction in advertising, promotion, and marketing strategy |
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Author info | Stan Rapp and Thomas L. Collins |
Author | Rapp Stan |
Co-authors | Collins Thomas L. |
Issue data | Markham : Penguin Books Canada , 1989. - 278 s. |
Edition | A Plume Book , New American Library |
ISBN | 0-452-26238-0 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * reklama * podpora predaja * stratégia marketingová * trh * zákazníci * médiá * propagácia * predaj * distribúcia |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 758131 |