1. MaxiMarketing
| Title | MaxiMarketing : the new direction in advertising, promotion, and marketing strategy |
|---|---|
| Author info | Stan Rapp and Thomas L. Collins |
| Author | Rapp Stan |
| Co-authors | Collins Thomas L. |
| Issue data | Markham : Penguin Books Canada , 1989. - 278 s. |
| Edition | A Plume Book , New American Library |
| ISBN | 0-452-26238-0 |
| Document kind | monographs |
| Language | English |
| Country of Edition | United States of America |
| systematics | 339.138 - Marketing |
| Keywords | marketing * reklama * podpora predaja * stratégia marketingová * trh * zákazníci * médiá * propagácia * predaj * distribúcia |
| Database | BOOKS |
| Copy count | 1, currently available 1, at library only 0 |
| Call number | 758131 |