1. Global marketing management
| Title | Global marketing management |
|---|---|
| Author info | Masaaki Kotabe, Kristiaan Helsen |
| Author | Kotabe Masaaki |
| Co-authors | Helsen Kristiaan |
| Issue data | New York : John Wiley & Sons, Inc. , 1998. - 711 s. |
| ISBN | 0-471-59288-9 |
| Document kind | monographs |
| Language | English |
| Country of Edition | United States of America |
| systematics | 339.138 - Marketing |
| Keywords | marketing manažment * globalizácia * financie * mena * peniaze * kurz devízový * legislatíva * dohody medzinárodné * segmentácia trhu * konkurencia * stratégia marketingová * produkty * ceny * komunikácia * spotreba * predaj * distribúcia * vývoz * dovoz |
| Database | BOOKS |
| Copy count | 1, currently available 0, at library only 1 |
| Call number | 763227 |