1. Creative strategy in direct marketing
Title | Creative strategy in direct marketing |
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Author info | Susan K. Jones |
Author | Jones Susan K. |
Issue data | Lincolnwood : NTC Business Books , 1998. - 502 s. |
Issue | 2. ed. |
ISBN | 0-8442-3172-X |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * marketing priamy * stratégia marketingová * výskum * médiá * využitie počítačov * siete počítačové * kreativita * zákazníci * plánovanie * nákup * predaj * reklama * ponuka * mail |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 763400 |