1. Crisis marketing
| Title | Crisis marketing : when bad things happen to good companies |
|---|---|
| Author info | Joe Marconi |
| Author | Marconi Joe |
| Issue data | Lincolnwood : NTC Business Books , 1997. - 246 s. |
| Issue | 2. ed. |
| ISBN | 0-8442-3237-8 |
| Document kind | monographs |
| Language | English |
| Country of Edition | United States of America |
| systematics | 339.138 - Marketing |
| Keywords | marketing * kríza * stratégia marketingová * plánovanie * štúdie prípadové * manažment krízový * podnikanie * obchod * výskum trhu * Amerika |
| Database | BOOKS |
| Copy count | 1, currently available 0, at library only 1 |
| Call number | 763407 |