1. Marketing management
Title | Marketing management : analysis, planning, implementation, and control |
---|---|
Author info | Philip Kotler |
Author | Kotler Philip |
Issue data | Englewood Cliffs : Prentice Hall , 1991. - 756 s. |
Issue | 7. ed. |
ISBN | 0-13-552480-6 |
Document kind | textbooks |
Language | English |
Country of Edition | Slovak Republic |
systematics | 339.138 - Marketing |
Keywords | marketing * manažment * analýza ekonomická * kontrola * plánovanie * riadenie podnikové * marketing spoločenský * plánovanie strategické * marketing manažment * systémy informačné * stratégia marketingová * obchod * riadenie * riadenie predaja * stratégia obchodná |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 774585 |