1. Mercator
Title | Mercator : théories et nouvelles pratiques du marketing |
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Author info | J. Lendreviev - J. Lévy - D. Lindon |
Author | Lendrevie Jacques |
Co-authors | Lévy Julien |
Lindon Denis | |
Issue data | Paris : DUNOD , 2009. - 1230 s. |
Issue | 9e éd. |
ISBN | 978-2-10-053441-8 |
Document kind | monographs |
Language | French |
Country of Edition | France |
systematics | 339.138 - Marketing |
Keywords | marketing * teória a prax * stratégia marketingová * trh * segmentácia trhu * produkty * komunikácia marketingová * služby * obchod * plánovanie * kontrola podniková |
Database | BOOKS |
Copy count | 2, currently available 1, at library only 1 |
Call number | 841670, 841671 |