1. Competitive identity
Title | Competitive identity : the new brand management for nations, cities and regions |
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Author info | Simon Anholt |
Author | Anholt Simon |
Issue data | Houndmills : Palgrave Macmillan , 2007. - 134 s. |
ISBN | 978-0-230-50028-0 , 0-230-50028-5 |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 65.012.4 - Technika a metódy riadenia. Riadenie. Vedenie. Autorita |
Keywords | kraje * mestá * regióny * národ * identita * správa štátna * riadenie * diplomacia * marketing * meno obchodné * imidž * zvyklosti kultúrne * vzdelanie * krajiny tranzitívne |
Database | BOOKS |
Copy count | 3, currently available 1, at library only 2 |
Call number | 844956, 845786, 870986 |