1. Chaotika
Title | Chaotika : řízení a marketing firmy v éře turbulencí |
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Author info | Philip Kotler, John A. Caslione |
Author | Kotler Philip |
Co-authors | Caslione John A. |
Issue data | Brno : Computer Press, a.s. , 2009. - 214 s. |
ISBN | 978-80-251-2599-1 |
Document kind | monographs |
Language | Czech |
Country of Edition | Czech Republic |
systematics | 65.012.4 - Technika a metódy riadenia. Riadenie. Vedenie. Autorita |
Keywords | riadenie podnikové * marketing * riadenie finančné * riadenie nákupu * riadenie ľudských zdrojov * riadenie výroby |
Database | BOOKS |
Copy count | 2, currently available 2, at library only 0 |
Call number | 844731, 844783 |