1. Marketing and logistics: collaboration or competition?
Title | Marketing and logistics: collaboration or competition? |
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Author info | Lucia Furdová |
Author | Furdová Lucia EUBOBFKMO - Katedra medzinárodného obchodu OBF |
Source document | EDAMBA 2011 : proceedings of international scientific conference for doctoral students and young researchers : 29th-30th September, 2011 Bratislava. S. 161-166. - Bratislava : Publishing House EKONÓM, 2011. ISBN 978-80-225-3265-5 |
Note | IGM 2316071 |
Document kind | schedule of articles from year books |
Language | English |
Country of Edition | Slovak Republic |
systematics | 339.138 - Marketing |
Keywords | marketing * marketing mix * stratégia marketingová * logistika * kooperácia * konkurencia |
Annotation | Vzťahy medzi marketingom a logistikou a ich vplyv na dodávateľsko-odberateľské vzťahy. Potreba spolupráce medzi marketingom a logistikou v súčasnej dobe. Marketing mix. Marketing a logistika. |
Public work category | Reports at home scientific conferences |
Database | PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E11 01191-033, originál dokumentu |