1. Just good business
Title | Just good business : the strategic guide to aligning corporate responsibility and brand |
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Author info | Kellie A. McElhaney |
Author | McElhaney Kellie A. |
Issue data | San Francisco : Berrett-Koehler Publishers, Inc. , 2008. - 194 s. |
ISBN | 978-1-57675-441-2 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 65.011.1 - Politika podnikania. Podniková stratégia |
Keywords | podnikanie * zodpovednosť podniku spoločenská * identita podniková * imidž * stratégia podnikateľská * stratégia podniková * plánovanie |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 857265 |