1. Strategičeskij brend-menedžment
Title | Strategičeskij brend-menedžment : sozdanije, ocenka i upravlenije maročnym kapitalom |
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Parallel title | Strategic brand management |
Author info | Kevin Lejn Keller, perevod: L. V. Gerasimčuk ... [et al.] |
Author | Keller Kevin Lane |
Another authors | Gerasimčuk L. V. (Translator) |
Issue data | Moskva : Viľjams , 2005. - 697 s. |
Issue | 2. izd. |
ISBN | 5-8459-0682-2 |
Document kind | monographs |
Language | Russian |
Country of Edition | Russian Federation |
systematics | 620.2 - Náuka o tovare. Tovaroznalectvo |
Keywords | značky výrobkov * hodnota * riadenie strategické * manažment strategický * kapitál vlastný * marketing * kontrola * tovar |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 820228 |