1. Marketing management: an international perspective
Title | Marketing management: an international perspective : case studies |
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Author info | edited by Kamran Kashani and Dominique Turpin |
Another authors | Kashani Kamran (Editor) |
Turpin Dominique (Editor) | |
Issue data | Basingstoke : Macmillan Business , 1999. - xvii, 487 s. |
ISBN | 0-333-75008-X (mäkká väzba) , 0-333-75007-1 (tvrdá väzba) |
Document kind | textbooks |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | marketing * marketing manažment * marketing medzinárodný * štúdie prípadové |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 840618 |