1. Comportements du consommateur
Title | Comportements du consommateur : concepts et outils |
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Author info | Denis Darpy |
Author | Darpy Denis |
Issue data | Paris : DUNOD , 2012. - viii, 372 s. |
Issue | 3. éd. |
Edition | Management SUP , marketing-communication |
ISBN | 978-2-10-057724-8 |
Document kind | monographs |
Language | French |
Country of Edition | France |
systematics | 366 - Spotrebiteľ a jeho problémy |
Keywords | spotrebitelia * správanie spotrebiteľa |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 869095 |