1. Current challenges of marketing and their application in practice
Title | Current challenges of marketing and their application in practice [elektronický zdroj] : [proceedings of] scientific articles |
---|---|
Author info | collective of authors, reviewed by Gabriela Pajtinková - Bartáková, Jan Koudelka |
Another authors | Pajtinková - Bartáková Gabriela (Recenzent) |
Koudelka Jan (Recenzent) | |
Corporation | Vysoká škola ekonomická v Praze . Podnikohospodářská fakulta |
Ekonomická univerzita v Bratislave . Obchodná fakulta | |
Issue data | Bratislava : Publishing house EKONÓM , 2013. - CD-ROM [210 s.] |
ISBN | 978-80-225-3632-5 |
Document kind | miscellanea |
Language | English |
Country of Edition | Slovak Republic |
systematics | 339.138 - Marketing |
Keywords | marketing * marketing manažment * správanie spotrebiteľa * marketing politický * zodpovednosť podniku spoločenská |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
References | (17) - PUBLIKAČNÁ ČINNOSŤ |
Call number | 869344 |
No. of Archival Copy | E13 00424-001, originál dokumentu |