1. Low-cost marketing and marketing minimalism
Title | Low-cost marketing and marketing minimalism | ||||||||
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Author info | Barbora Paholková, Mária Dzurová | ||||||||
Author | Paholková Barbora EUBOBFKMA - Katedra marketingu OBF | ||||||||
Co-authors | Dzurová Mária EUBOBFKMA - Katedra marketingu OBF | ||||||||
Source document | Central and Eastern Europe in the changing business environment : proceedings of 16th international joint conference : may 27, 2016, Prague, Czech Republic and Bratislava, Slovakia. P. 121-132. - Prague : Oeconomica Publishing House, University of Economics, Prague, 2016 / Černá Iveta ; Baláž Peter ; Bolotov Ilya ; Central and Eastern Europe in the changing business environment International joint conference. ISBN 978-80-245-2145-9. ISSN 2453-6113 | ||||||||
Výstup z projektu | VEGA 1/0178/14 Spoločná spotrebiteľská politika EU a jej uplatnenie v SR s dopadom na vzdelávanie spotrebiteľov | ||||||||
Note | VEGA 1/0178/14. - Registrovaný: Web of Science | ||||||||
Document kind | schedule of articles from year books | ||||||||
Language | English | ||||||||
Country of Edition | Czech Republic | ||||||||
systematics | 339.138 - Marketing | ||||||||
Keywords | marketing * komunikácia marketingová * nástroje marketingové * internet * siete sociálne | ||||||||
Annotation | Marketingový minimalizmus ako nový trend marketingu. Nízkonákladový marketing. Marketingová komunikácia na internete, výhody využitia sociálnych sietí v marketingu. Marketingové nástroje sociálnych sietí. | ||||||||
Public work category | Reports at international scientific conferences | ||||||||
Registered in | WOS | ||||||||
Database | PUBLIKAČNÁ ČINNOSŤ | ||||||||
No. of Archival Copy | E16 00320-006, originál dokumentu | ||||||||
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