1. Analyse de marché
| Title | Analyse de marché : de la définition au diagnostic |
|---|---|
| Author info | Véronique Boulocher, Sabine Ruaud |
| Author | Boulocher Véronique |
| Co-authors | Ruaud Sabine |
| Issue data | Paris : Vuibert , 2017. - 286 s. |
| Issue | 5e éd. |
| ISBN | 978-2-311-40345-9 , 978-2-311-01379-5 |
| Document kind | textbooks |
| Language | French |
| Country of Edition | France |
| systematics | 339.13 - Trh všeobecne. Analýza trhu |
| Keywords | analýza trhu * trh * marketing * rozhodovanie * rozhodovanie strategické * štúdie prípadové |
| Database | BOOKS |
| Copy count | 1, currently available 0, at library only 1 |
| Call number | 897094 |