1. Marketing 5.0
Title | Marketing 5.0 : Technology for Humanity |
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Author info | Philip Kotler, Hermawan Kartajaya, Iwan Setiawan |
Author | Kotler Philip |
Co-authors | Kartajaya Hermawan |
Setiawan Iwan | |
Issue data | Hoboken : John Wiley & Sons , 2021. - 206 s. |
ISBN | 978-1-119-66851-0 (hardback) |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * technológia * zákazníci * podnikanie * modely obchodné * správanie spotrebiteľa * inteligencia umelá |
Database | BOOKS |
Copy count | 3, currently available 1, at library only 2 |
Call number | 916630, 923540, 923541 |