1. Use of Netnography in Contemporary Marketing Research
Title | Use of Netnography in Contemporary Marketing Research |
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Translation | Využitie netnografie v súčasnom marketingovom výskume |
Author info | Janka Kopaničová, Dagmar Klepochová, Zuzana Francová |
Author | Kopaničová Janka EUBOBFKMA - Katedra marketingu OBF |
Co-authors | Klepochová Dagmar EUBOBFKMA - Katedra marketingu OBF |
Francová Zuzana EUBOBFKMA - Katedra marketingu OBF | |
Source document | Central and Eastern Europe in the Changing Business Environment : Book of Abstracts of 21st International Joint Conference. Pp. 23 online. - Bratislava : Vydavateľstvo EKONÓM, 2021 / Hlavatý Ivan ; Antal Jarolím ; Baumöhl Eduard ; Central and Eastern Europe in the Changing Business Environment International Joint Conference. ISBN 978-80-225-4817-5 |
Note | abstrakt |
Document kind | schedule of articles from year books |
Language | English |
Country of Edition | Slovak Republic |
Keywords | výskum marketingový * prieskum spotrebiteľský * správanie spotrebiteľa * trhy |
Public work category | Abstractions of scientific titles in year-books from international conferences |
Database | PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E21 00735-004, kópia plného textu |