1. Basic Marketing Research
Title | Basic Marketing Research |
---|---|
Author info | Gilbert A. Churchill |
Author | Churchill Gilbert A. |
Issue data | New York : Dryden Press , 1988. - 765 s. |
Issue | 1. ed. |
ISBN | 0-03-007278-6 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * výskum marketingový * prieskum trhu * zber dát * dotazníky * inteligencia umelá * analýza obsahová |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 677284 |