1. Principles of Marketing
Title | Principles of Marketing |
---|---|
Author info | Robert F. Lusch, Virginia N. Lusch |
Author | Lusch Robert F. |
Co-authors | Lusch Virginia N. |
Issue data | Boston : Wadsworth , 1987. - 757 s. |
Issue | 1. ed. |
ISBN | 0-534-038897-2 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * manažment * prieskum trhu * plánovanie * plánovanie výroby * rozhodovanie * financie * účtovníctvo |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 690899 |