1. Die Marketing-Revolution
Title | Die Marketing-Revolution : Vom Wunschdenken zur Rentabilität |
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Author info | Kevin J. Clancy, Robert S. Shulman, [Z angl. prel.] Friedrich Mader |
Author | Clancy Kevin J. |
Co-authors | Shulman Robert S. |
Another authors | Mader Friedrich (Translator) |
Issue data | Frankfurt am Main, New York : Campus , 1993. - 344 s. |
Issue | 1. Aufl. |
ISBN | 3-593-34815-2 |
Document kind | monographs |
Language | German |
Country of Edition | Germany |
systematics | 339.138 - Marketing |
Keywords | marketing * spotrebitelia * výskum trhu * výrobky * reklama * služby * kontrola |
Database | BOOKS |
Copy count | 2, currently available 2, at library only 0 |
Call number | 716331, 716332 |