1. Principles of Marketing
Title | Principles of Marketing |
---|---|
Author info | Robin T. Peterson |
Author | Peterson Robin T. |
Issue data | San Diego : Harcourt Brace Jovanovich , 1989. - 285 s. |
Issue | 1. ed. |
ISBN | 0-15-601641-9 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * marketing mix * procesy rozhodovacie * správanie * zákazníci * marketing medzinárodný * odbyt * plánovanie * kontrola |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 722305 |