1. Principles of marketing management
Title | Principles of marketing management |
---|---|
Author info | Richard P. Bagozzi |
Author | Bagozzi Richard P. |
Issue data | Chicago : SRA , 1986. - 730 s. |
ISBN | 0-574-19335-9 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing manažment * plánovanie strategické * správanie spotrebiteľa * riadenie predaja * konkurencia * konkurencieschopnosť |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 749444 |