1. Crisis marketing
Title | Crisis marketing : when bad things happen to good companies |
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Author info | Joe Marconi |
Author | Marconi Joe |
Issue data | Lincolnwood : NTC Business Books , 1997. - 246 s. |
Issue | 2. ed. |
ISBN | 0-8442-3237-8 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * kríza * stratégia marketingová * plánovanie * štúdie prípadové * manažment krízový * podnikanie * obchod * výskum trhu * Amerika |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 763407 |